About
Marketing Communications Strategist / Brand Narrative & Messaging
Marketing communications strategist specializing in brand narrative, verbal identity, and messaging systems for complex, highly regulated industries.
I lead the development of clear, differentiated narratives—translating ambiguity, technical language, and evolving business priorities into cohesive messaging that aligns teams and strengthens how products are positioned and understood.
With 10 years of experience across healthcare, wellness, and medtech, my work spans brand voice development, messaging frameworks, and cross-channel execution. Operating across both strategy and execution, I shape narrative direction and drive consistency across channels.
At its core, my work is about helping organizations define how they communicate—so their ideas are clearly understood and consistently expressed across every touchpoint.
Skills & Competencies
Core Strengths
- Brand voice & verbal identity
- Messaging frameworks & narrative systems
- Product positioning & go-to-market narrative
- Translating complex and technical concepts into clear, human-centered stories
- Cross-channel content strategy & campaign development
- Creative direction & storytelling for emerging technologies
Selected Experience
- Digital & Product Communication: Websites, landing pages, UX/UI, email journeys, and integrated campaigns designed to clarify value and guide audience engagement.
- Brand Messaging & Advertising: Positioning, value propositions, campaign concepts, and voice systems that anchor teams in a cohesive narrative.
- Content & Editorial: Thought leadership, case studies, video scripts, and narrative assets that inform, resonate, and move audiences.
Interested in working together or seeing selected work? Reach out: sydnievaldrich@gmail.com
