About

Brand Narrative Strategist / Senior Writer / Verbal Identity Specialist

Brand storyteller and strategic writer with nearly 10 years’ experience shaping voice, narrative, and messaging for complex, technical industries. Known for blending creative instinct with strategic clarity to build cohesive verbal identities across product, brand, and corporate channels. I specialize in translating ambiguous and technical subjects into clear, emotionally resonant narratives for both expert and mainstream audiences.

At heart, I bring structure to ambiguity and elevate brands through emotionally intelligent, high-impact language.

What I Do

I build narrative systems that translate technical product depth into human-centered brand stories, across product launches, brand ecosystems, and cross-channel content.

Because human storytelling is the bridge between innovation and impact.

Skills & Competencies

Core Strengths
  • Brand voice & verbal identity
  • Messaging frameworks
  • Narrative systems & story architecture
  • Concept development
  • Cross-channel content strategy
  • Translating complex/technical content
  • Creative direction
  • Product storytelling for complex and emerging tech
  • Go-to-market narrative development for launches and product moments
  • Turning technical depth into clear, emotionally resonant brand narratives
Applied Skills
  • Copywriting (short- and long-form)
  • Copy editing & refinement
  • UX/UI copy
  • Email, web, and product copy
  • Corporate & executive communications
  • Enterprise audience communication
  • Patient/consumer education
  • Cross-functional collaboration

Experience

  • Digital & Product Communication: Websites, landing pages, UX/UI copy, email sequences, digital campaigns, and integrated content designed to clarify value, reduce friction, and guide user journeys.
  • Brand Messaging & Advertising: Value propositions, brand systems, campaign concepts, ad copy, product positioning, and voice guidelines that anchor teams in a cohesive narrative.
  • Content Marketing and Editorial: Case studies, articles, thought leadership, video scripts, patient education, and narrative assets that inform, resonate, and move audiences.

Interested in working together or want to see samples? Reach out: sydnievaldrich@gmail.com

Download Resume